Paul J. Bermel
RELATIVE ARTICLES PUBLISHED
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MENTORS & INFLUENCERS
Paul Bermel retired after 35 years working in and with all broadcast and distribution mediums (TV, radio, Internet, newspaper, magazine, and out-of-home).
He's been involved in the selling, marketing, and business development of dozens of brand name products and innovative services.
Paul was most recently Vice President of Marketing for NESN (New England Sports Network), the broadcast home of the Boston Red Sox and Boston Bruins. He oversaw NESN's on-air and online marketing, creative services, promotions, and public relations efforts across the organization. In 2018, for the 6th consecutive year, Forbes named NESN one of the Top 10 Most Valuable Sports Brands in the World. The network is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).
Just prior to NESN he consulted with a wide variety of businesses, providing a range of services including digital strategy, new product and new distribution channel recommendations, marketing guidance, web site and SEO enhancements, social media strategy and adoption, retail strategy, sale & acquisition representation, media buying & campaign evaluation, and strategic partnership assistance.
At CNN, Paul rose from an unpaid internship -- working a 60-hour-a-week night shift -- to eventually become Director of Marketing of the network and later Director of Business Development for CNN.com.
In addition to extending the CNN brand and content to PageNet's 10 million+ pagers, in-flight (on the GTE Airfone and via AirShow, Inc. on corporate jets), and numerous other channels, he created the pre-cursor to breaking news e-mail alerts for CNN.com and the network.
Paul reported to the management that founded and oversaw the CNN Airport Network and CNN Checkout Channel. After nearly 13 years at Turner & CNN, Paul formed a company to replicate the CNN Airport Network for mass transit systems by wirelessly displaying CNN news on electronic signs on the platform and on-board the train. See a video of an installation.
He was the first to introduce the concept and implement Emergency Broadcast System Alerts in transit prior to 9/11 as well as e-mail train alerts for commuters regarding train delays (read how NYC Transit adopted a similar system).
Paul is the author of two patents on advanced advertising and communication (Patent No. 6,390,376 & 6,674,357).
While overseeing the publishing group that included The Christian Science Monitor, he was instrumental in numerous initiatives from securing a new front-end publishing system (which enabled the ease of web-first publishing), a revitalized marketing effort that helped increase and stabilize circulation (in an otherwise declining newspaper circulation marketplace in general), to active involvement with the special coverage and web site for Monitor journalist Jill Carroll who was kidnapped and ultimately released in Iraq.
In addition, while heading the publishing group, Paul had a direct hand in the launch of two multimedia subscription web sites.
He graduated with a Bachelor of Arts from St. Leo College and is grateful for the many opportunities he had while in college (learn more).
Paul is originally from Long Island, New York, the youngest of 15 children. He and his wife Debbie have three grown children.